Watch Justin Breheny, CEO Asia of IAG Insurance discuss what it takes to be successful in Asia in this brief PwC interview Positioning – investing in the future by getting in now and taking a long term view is emphasised.   I agree – perserverance, patience and building relationships the key.  The process of dedicating time to doing due diligence and ensuring your model is locally customised and appropriate to the specific dynamics of the local context is so important too.  One size does not fit all.  Getting the right partner, and having realistic expectations matters.  The board needs to also understand this is a long-term play.  If you are after short term returns go elsewhere!