Our culture shapes our attitudes toward the individual ability to choose. Do you prefer to see ourselves as discrete individuals whose choices have implications for us alone, or as a part of an interdependent group where choice is a collective responsibility with implications for all?

In this fascinating vodcast, The Art of Choosing Sheena Iyengar from the Columbia Business School draws on her research, and her experience in Japan, Eastern Europe and the USA to analyse approaches toward choice. Building on her famous ‘jam choice’ study of consumer behaviour, she challenges us to explore our assumptions around choice and decision making across cultures.

The implications are significant and impact upon consumer behaviour, workplace relationships, management style and how to motivate others.