The BI team are looking forward to the World Expo in Shanghai from 1 May to 30 October, an event expected to attract 70-80 million visitors. It will be the first world expo hosted by China and also the largest in history. With less than 60 days until the Expo opens its gates, government and businesses are busy preparing to make the most of the opportunity to network, promote activities and share international best practice.
Tamerlaine, as a member of the NSW-Asia Business Council, has learnt that NSW, as a gold sponsor of the Australian Pavilion, will be hosting 7 major events at the Expo. NSW Week from 12th to 16th July 2010 will be launched with a reception hosted by the Premier. Other NSW Week events will focus on science and medical research, financial services, tourism and education. The Expo provides an opportunity to market Sydney and NSW to Chinese and global business audiences. It is anticipated that the Expo will attract around 70 million visitors.
Tom Parker has been working with the International Venue Group and Chin Communications to assist with the recruitment of interpreters for the Australian pavilion. He has been on an ‘Australian Idol’ style road show in Australia and China, conducting language assessment and has many tales from the road!
Emily D’Ath, our Business Manager now based in Shanghai, recently visited the Expo site with the Australia China Alumni Association. The delegation was given an exclusive tour of the Australian Pavilion by pavilion Director, Peter Sams. The Australian Pavilion is one of the closest to completion and the only international pavilion visited by President Hu Jintao. It is a fantastic showcase of all things Australia. The stories told focus on the relationship and linkages between China and Australia. The creative design of the pavilion is engaging and impressive and is sure to be a highlight of the 2010 Shanghai World Expo. If you will be in Shanghai between the 1 May and the 31 October, it is definitely worth a visit for business or pleasure. Let us know if you are in town and we may be able to catch up!