Accessing the $190bn Multicultural Market – what works?

2018-08-10T04:31:09+00:00 By |

The expert panel chaired by Hakan Harman, CEO Multicultural NSW

Did you know one in five Australians speak a language other than English at home? And yet so much of our advertising and marketing is not reaching this $190 billion market. Inclusion is core business, and getting it right makes a difference to employee engagement, performance and the bottom line.

Last night I attended the Australian Multicultural Awards at the Sydney Opera House. It’s been wonderful, as an adviser to Multicultural NSW, to see the evolution of this event, and great to see the business case so clearly articulated. I think Geraldine Chin Moody from Virgin Australia summed it up so succinctly:

“Success is when we don’t talk about diversity any more and we talk about inclusion. It shouldn’t matter who you are – it’s what you have to contribute”

As Geraldine emphasised, inclusion is so important for effectively accessing, managing and leveraging diversity. Virgin took an

With Huss Mustafa and Malini Raj, Multicultural Community Banking at Commonwealth Bank

internal employee-driven approach to their diversity campaign. The good news is, Virgin are reflecting this principle in their advertising. What a great campaign ‘Together we fly’.

As we highlight in our successful, global, Inclusive Leadership program, inclusion takes effort, focus and a commitment from leaders. Get in touch if you’d like to enable a more inclusive culture in your organisation.

About the Author:

Tamerlaine Beasley is an expert who enables effective collaboration and communication in diverse and global workplaces. She is a member of the Board of the Australia-ASEAN Council for the Department of Foreign Affairs and Trade, and founder and Managing Director of Beasley Intercultural, Australia’s premier cross-cultural training and consultancy company. Tamerlaine’s keynote presentations, advisory services and training programs are described by clients as ‘transformational’ and ‘game changing’. Examples of her work include: coaching and advising business leaders in Australia and Asia; working with global teams to optimise performance; developing a framework for training and capability building through international partnerships for APEC; building local staff capacity at the United Nations Economic and Social Commission for Asia and the Pacific; leading the development of diversity and inclusion programs for the Australian Public Service Commission and the Department of Defence.